Merchandising
Merchandising is about displaying goods in a way that attracts customers, either to your shop or to the
product. The two principal objectives of merchandising are to allow customers to see the products and to present them in a
way that helps the customer to make the right choice so that they can buy.
The materials
The materials are available to download - click on the appropriate link(s) below:
When you have worked through this topic you should be able to:
• layout merchandise
• provide an appropriate choice of lines
• maintain displays
• understand the importance of keeping shelves stocked.
Download the Adobe Acrobat Reader. You need this to view some
of the downloadable files on this website.